Developing Product Features: Top Questions You Need to Ask
Whether it be from the general user base, some key customers, or the sales team, product managers always get requests for new product features. Sometimes they have a specific need that they want to fill, and sometimes they just want more features for the sake of more...
Top Reasons Why Products Fail
Not all product failures are so detrimental that a business must stop production. Failures range in size and are beyond revenue and profit. Some companies struggle with making their products stand out from the competition. It’s also important to note that management...
Top 4 Product Management Trends to Watch in 2021
When it comes to product management, decisions and trends are made based on the world’s current climate. Needless to say, 2020 brought many changes to almost every industry, changing day-to-day operations. Successful product managers always think one step ahead when...
Product Management Methodologies
The product world isn't "one size fits all." Any PM will tell you that following the right product methodologies and frameworks is critical to the product lifecycle, and generally, the overall success of the product. However, it's important to remember that finding...
The Role of Data Analytics in Product Management
We know that data plays a massive role in how our society functions. Data is the collection of facts and statistics. It can come in different forms and is collected consistently. If you have a smartphone, your smartphone collects a lot of data from you. This is how it...
Strategic and Tactical Product Management
One of the great debates in product management surrounds the subject of strategic and tactical tasks, and how much time PMs need to spend on one vs the other. Maddy Kirsch of ProductPlan brings to light the common question, “Should product managers focus more on...
Preparing for a Product Launch
We’ve discussed the different facets of designing and building a successful product and what the process entails for a PM. Beginning with the initial product concept, a PM creates an all-encompassing road map that strategically lays out a plan for each phase of...
B2C and B2B Product Management: What’s the Difference?
Throughout this blog, we’ve covered several different topics explaining product management and breaking down what it typically entails. It’s understood that a PM’s role can vary depending on the industry, company size, and the nature of the product. One important...
Product Management in Enterprise vs. Startup Companies
We know that a PM role is important from both a startup and an enterprise perspective. In our last blog, we covered why a PM role at a startup is essential, and what it generally entails. For the purpose of this blog, we're going to look at the differences between PM...
The Importance of Product Management in Early-Stage Startups
At enterprise-level companies, a product team is responsible for understanding the entire product landscape; from the initial development to the final launch to the end-user. In an early-stage startup, however, this is not always the case. In this article, we’ll break...